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World Tourism Day 2025: Theme, History, Significance & Activities

By Sneha JaiswalAugust 26, 2025
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What Is the Theme and Importance of World Tourism Day 2025?


World Tourism Day is observed every year on September 27 and serves as a global celebration of travel, culture, and the value of tourism in connecting people. Established by the United Nations World Tourism Organization (UNWTO), this day highlights how travel promotes economic growth, cultural understanding, and sustainable development. As World Tourism Day 2025 approaches, it is a meaningful opportunity for students to learn more about responsible tourism, discover new cultures, and recognize the importance of sustainable practices in global travel.


World Tourism Day 2025: Celebrating Global Travel and Tourism

World Tourism Day 2025: Date, Theme, History, Significance & Activities

What is World Tourism Day?

World Tourism Day is a major international observance dedicated to advancing awareness about tourism’s role in society. Each year, people across the globe mark this event to celebrate the positive contributions of tourism—be it by supporting economies, empowering communities, or fostering cultural exchange. As travel becomes more accessible and impactful, World Tourism Day 2025 reminds us to make our journeys more responsible and sustainable for the generations to come.


Historical Background: How Did World Tourism Day Start?

World Tourism Day was officially established in 1980 by the UN World Tourism Organization (UNWTO) and is celebrated on 27th September each year. This date was chosen to commemorate the anniversary of the adoption of the UNWTO Statutes in 1970, marking a significant turning point in global tourism collaboration. The goal is to raise awareness of tourism’s role among the international community and to show how it affects social, cultural, political, and economic values worldwide.


Year Milestone Significance
1980 Official Establishment UNWTO declares 27 September as World Tourism Day
Annually Theme Launch Each year, a unique theme is selected by UNWTO
2025 Latest Celebration Focus on sustainable and inclusive tourism innovations


Theme of World Tourism Day 2025

Every year, World Tourism Day is marked by a special theme chosen by the UNWTO. The 2025 theme is "Tourism and Green Investments". This theme underlines the urgent need for investment in sustainable tourism infrastructure and projects that help protect our planet while enabling communities and economies to prosper. Green investments encourage tourism businesses and travellers alike to choose options that reduce their environmental footprint, support renewable energy, and build a better future for all.


Why is World Tourism Day Important?

World Tourism Day is not just about travel—it's about the far-reaching impact of tourism on society and the environment. Here’s why it matters:


  • Economic Growth: Tourism creates millions of jobs and boosts local businesses globally.
  • Cultural Exchange: It fosters understanding, respect, and appreciation between people of different backgrounds.
  • Social Empowerment: Responsible tourism helps communities preserve their heritage and traditions.
  • Environmental Stewardship: Sustainable travel practices help protect nature and resources for the future.
  • Educational Value: Travel broadens perspectives and inspires learning in history, geography, and global issues.

How Can Students and Youth Celebrate World Tourism Day?

Students and young people can get involved in World Tourism Day in creative and impactful ways. Here are some ideas:


  • Explore your own city or region by visiting museums, historical landmarks, or natural parks.
  • Organize travel-themed projects, quizzes, or presentations at school or college.
  • Participate in clean-up drives at local tourist places to promote eco-friendly travel habits.
  • Share your travel experiences—photos, blogs, or stories—on social media to encourage responsible exploration.
  • Host an event or webinar to discuss the 2025 theme and ways to support green tourism investments.
  • Support World Environment Day and other sustainability initiatives to link tourism with environmental protection.


By engaging in these activities, students not only learn about the world but also help create a positive change in their communities and beyond.


Fascinating Facts About World Tourism Day

  • Celebrated every September 27 globally, marking a historic milestone in tourism cooperation.
  • The official color for World Tourism Day is blue, symbolizing peace and unity.
  • I.A Atigbi of Nigeria is often credited as the father of World Tourism Day.
  • Each year brings a unique theme reflecting current tourism opportunities and challenges.
  • India ranked 39th out of 119 countries in the 2024 Travel and Tourism Development Index.

Inspiring Tourism Quotes

  • "The world is a book, and those who do not travel read only one page." – Saint Augustine
  • "Travel is the only thing you buy that makes you richer." – Anonymous
  • "Take only memories, leave only footprints." – Chief Seattle
  • "Travel makes one modest. You see what a tiny place you occupy in the world." – Gustave Flaubert
  • "Not all those who wander are lost." – J.R.R. Tolkien
  • "The journey, not the arrival, matters." – T.S. Eliot


In conclusion, World Tourism Day 2025 encourages us all to explore new places mindfully, treasure cultural diversity, and support green investments for the future of travel. As you celebrate, remember that even small changes—like reducing waste while traveling or learning about a new culture—can help shape a more sustainable world. Happy World Tourism Day from Vedantu!

FAQs on World Tourism Day 2025: Theme, History, Significance & Activities

1. Why do we celebrate World Tourism Day?

World Tourism Day is celebrated each year to highlight the vital role of tourism in promoting cultural exchange, economic growth, and global unity. Key reasons include:

  • Raising awareness about the social, cultural, and economic value of tourism.
  • Encouraging sustainable tourism practices worldwide.
  • Fostering international cooperation and cultural understanding.
  • Supporting the UNWTO’s mission to make tourism a force for positive change.

2. When is World Tourism Day celebrated?

World Tourism Day is celebrated annually on September 27. This date was chosen by the United Nations World Tourism Organization (UNWTO) to commemorate the adoption of its statutes in 1970, which marked a milestone in global tourism development.

3. What is the theme of World Tourism Day 2025?

Each year, World Tourism Day focuses on a different theme set by the UNWTO. The 2025 theme highlights new priorities and challenges in the global tourism sector, promoting sustainable and responsible travel. Please refer to the official UNWTO announcement for the exact 2025 theme closer to September 27, 2025.

4. What is the significance of World Tourism Day?

The significance of World Tourism Day lies in its ability to draw attention to the positive impact of tourism on global societies, economies, and environments. The day:

  • Encourages responsible and sustainable tourism practices.
  • Celebrates tourism’s role in job creation and economic development.
  • Promotes intercultural dialogue and peace.
  • Highlights efforts to protect natural and cultural heritage worldwide.

5. How can students celebrate World Tourism Day?

Students can celebrate World Tourism Day by actively learning about and promoting tourism, culture, and sustainability through:

  • Organizing poster-making and slogan-writing competitions on tourism.
  • Participating in essay writing or debates about tourism’s value.
  • Creating presentations on famous world destinations or cultural diversity.
  • Attending school workshops on eco-friendly travel and cultural exchange.

6. Who is the host country for World Tourism Day 2025?

The host country for World Tourism Day 2025 is selected by the United Nations World Tourism Organization (UNWTO). The chosen country takes the lead in hosting global events and highlighting important tourism themes. For the latest update, visit the official UNWTO website as the announcement is made prior to September each year.

7. What is the history behind World Tourism Day?

The history of World Tourism Day dates back to 1980, when the United Nations World Tourism Organization (UNWTO) began the observance to mark the anniversary of its statutes. Key points include:

  • UNWTO statutes adopted on September 27, 1970.
  • First World Tourism Day celebrated in 1980.
  • Aims to globally recognize tourism’s role in society and the economy.

8. What are some inspirational quotes for World Tourism Day?

Here are some inspirational quotes for World Tourism Day:

  • “The world is a book, and those who do not travel read only one page.” – Saint Augustine
  • “Travel is the only thing you buy that makes you richer.”
  • “Tourism unites nations and bridges cultures.”
  • “Let’s travel responsibly, to preserve our planet’s beauty.”
  • “Explore, dream, discover.” – Mark Twain

9. How is World Tourism Day celebrated in schools?

In schools, World Tourism Day is celebrated through educational and creative activities that foster understanding of tourism’s importance, such as:

  • Poster and collage making competitions centered on tourism themes.
  • Essay writing and quiz contests about world destinations and heritage sites.
  • Group discussions and debates on sustainable travel practices.
  • Inviting guest speakers from the tourism industry.

10. What are some creative ways to celebrate World Tourism Day?

Creative ways to celebrate World Tourism Day include:

  • Organizing virtual tours to world heritage sites.
  • Hosting multicultural food fairs or festivals.
  • Sharing travel stories, photos, or travel-themed social media campaigns.
  • Participating in eco-tourism clean-up drives.

11. What is the value of tourism in a country?

Tourism generates employment, supports economic growth, and fosters cultural exchange in any country. Its key contributions are:

  • Boosting national GDP through travel-related services.
  • Creating jobs in hospitality, transportation, and local businesses.
  • Encouraging preservation of cultural and natural heritage.
  • Strengthening cross-cultural ties and international understanding.

12. What is the role of UNWTO in World Tourism Day?

The United Nations World Tourism Organization (UNWTO) organizes World Tourism Day globally. Its main roles include:

  • Selecting the annual World Tourism Day theme.
  • Choosing the host country for global events.
  • Providing guidelines and educational materials to promote tourism’s benefits.
  • Encouraging countries to adopt sustainable and responsible tourism policies.