Question

Social advertisements are advertisements made by ___________.
A.Small businesses
B.State
C.Private agencies
D.All of the above

Answer 1

Hint: Advertising can be described as the promotion of ideas, goods or services in the form of informing and influencing the audience to purchase them. All businesses require advertising to make the audience aware of their product or service and convince them to make a purchase. Traditional media such as newspapers, radio and television have propagated advertising to earn revenue and provide a platform for businesses to showcase their products in return. With the advent of the internet, advertising has become more accessible and helps reach a larger audience within very less time. However, it has led to making advertising extremely competitive and expensive.

Complete step by step solution:
Options A, B and C: are incorrect because social advertisements are not only done by small businesses, state or private agencies.
Option D: is correct. Advertising that relies on a wider social message is referred to as social advertising. They are not just the promotion of products or making a sale but they aim to raise awareness about a larger social issue that impacts either a specific group or community or the society as a whole. They could be ranging from environmental issues to human rights to anything. They tend to leave an impact on the minds of the audience by appealing to their emotions. Social advertisements can therefore be undertaken by the state to promote welfare programs or such, by private agencies to highlight their charity or corporate social responsibility programmes and even by small businesses to consciously raise awareness.

Note: Effective advertising helps create a brand image and has a psychological impact as well such as the audience associating a commonly used phrase, jingle or tagline with the brand.