Question

What does the media’s close relationship with business often mean?

Answer 1

Hint: Hint- We need to know that media relations in every organization are essential as it provides content services and delivery platforms for the organizations to promote their businesses. A business uses media to communicate information or news through a sender (the organization) and a transmitter (media).

Complete answer:
Through several ways, Media relations affect the growth of a business.
1. Reaching the target customers: Media’s close relationship with the businesses is often maintained for brand exposure and it is recognition. Through this means, a company can reach its target customers in effective ways. Regular communication with the media can make its relations stronger with the organization.
2. Enhances the organization's position: Regularly updating and contacting the key media contacts is important. It ensures positive media coverage appearing on news channels, television, newspapers, and social media too.
3. Increases Brand awareness: The product and service offered by a business are promoted through media. Advertisements impact a wider audience and create awareness regarding the business amongst the people. Strong relationships with the media will always support the company to post correct news.
4. Damaging the company profile: Misleading information and news can damage a company’s profile. Negative comments and opinions published in the media can bring negativity in people’s minds and the companies can face loss and lose their customers.
Negative issues of media relations should be taken care of and should be solved to receive the trust of the audience. Though a media’s close relationship with a business will fail to give a balanced report of the business, it’ll benefit the business in several ways.

Note: A media relation is important to add value to the business and promote it in the areas of it is the target. It helps in achieving the long term goals. An organization must think before communicating anything to the public as it can be transmitted misleadingly.