Introduction to Intermediaries
Intermediaries are the middlemen between any two parties that are partaking in a transaction. These middlemen act as the bridge between them and help in exchanging necessary information towards fulfilling the objective of a common goal.
In a stock market, or business, or any traditional marketplace, these intermediaries act as the connecting links between the producers and consumers. They facilitate intermediate action or transactions between those parties.
To understand their functions in the marketplace and the role they play in providing a common platform to the players, one has to understand the types of Intermediaries. Depending on the type of intermediary, their functions are also predefined. You should also note that there can be intermediaries at various levels of a supply or distribution chain. Hence, these levels could be a parameter to decide the roles of an intermediary.
Who are Intermediaries in a Stock Market?
An intermediary in a stock market is a person or an organization which helps people to invest their money in various company stocks. A person involved in such intermediary activities is usually called a fund manager.
Generally, among the types of Intermediaries in stock market, it can be one of the following -
Underwriter: As the name implies, underwriters are entities directly associated with a company or an organization. Their primary function is to manage people and talk to them regarding investment in multiple schemes or so.
In India, for instance, an insurance company can be an underwriter. It charges a certain fee for providing you with insurance services under certain terms and conditions.
Merchant bankers: These are institutions that extend funds to a company in place of loans and share the ownership of that particular company. So, they gain a right to have a say in the corporate affairs of that organization where they have invested.
Hence, merchant bankers become a link between large organizations and external markets. For instance, in India, State Bank of India, ICICI Bank, Punjab National Bank are some of the merchant bankers.
Portfolio Managers: It can be a person or a group of people or even an institution that manages money to be traded in the stock market. These intermediaries discuss the entire plan of investment with their team or with the organization and then they trade in stocks or securities in the market.
Also, these types of Intermediaries invest in bonds, derivatives, mutual funds, etc to make more money out of their investments.
Debenture Trustees: These personnel are registered with the Securities and Exchange Board of India (or SEBI) and function based on the rules cited in SEBI Guidelines, 1993. These personnel are monitored by SEBI on their functions of creating security, complaints redressal, interest payments and debenture redemption.
They act as the connecting links between debenture holders and the organization or company whose debentures have been purchased by those holders.
Sub Broker: A sub-broker is not directly linked to the stock exchanges but is a proxy member who has the necessary knowledge to act on behalf of the trading member. He can assist trading members and also investors in matters of securities dealing.
Stockbroker: Such brokers are part of the stock market as they assist in trading of securities. Although they charge a specific fee for facilitating such trading, their work is more effective than others. One of the most viable reasons behind such efficiency is their knowledge of the stock market.
A trader lacks such knowledge and is likely to end up buying or selling securities at a higher price than it should be. In such conditions, an intermediator can help in linking the stock exchanges and traders rightfully.
What are the Types of Intermediaries?
Based on the functions and areas the intermediaries perform their tasks, they are divided into specific categories, that are listed below -
Agents and Brokers: These are personnel who are directly associated with the organization or stock exchanges. They function to link the buyer and sellers. Agents and brokers also handle the necessary paperwork.
Distributors: They are appointed by the manufacturing company directly and act as a link between the wholesalers and the company itself. For instance, businessmen purchase from the company and distribute it to the wholesalers for further selling.
Retailers: These are the connecting links between the consumers and wholesalers. Their job is to purchase goods from wholesalers and sell it to the end-customers.
Resellers and Wholesalers: Wholesalers purchase from distributors and sell it to multiple retailers. They buy goods in bulk and sell them after that to other businesses or retailers.
Among the types of intermediaries, agents and brokers are the first of their kind and people generally consider them as the only kind of intermediaries.
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The Financial Intermediaries' Role
The distinctiveness of financial intermediaries such as banks and insurance companies is the cause for their all-pervasive nature. As previously stated, banks frequently act as "intermediaries" between individuals who have resources and those who seek them. Financial intermediaries, such as banks, are asset-based or fee-based, depending on the type of service they provide and the type of clientele they serve. Institutions such as banks and insurance companies are asset-based financial intermediaries, whereas fee-based financial intermediaries charge a fee Portfolio management and syndication services are provided through intermediaries.
Recent Developments
Recent trends in the evolution of financial intermediaries, particularly in the developing world, have demonstrated that these institutions can play a critical role in poverty reduction and other debt reduction programmes. Some measures, such as reaching out to the people with microcredit, have improved the economic well-being of formerly marginalized groups of the population.
Furthermore, financial intermediaries such as banks are maturing into "financial hyper marts," or umbrella institutions that cater to the complete demands of both investors and borrowers.
Financial intermediaries play an important role in today's global economy. They are the "lubricants" that enable the economy to function. Due to the increased complexity of financial transactions, financial intermediaries must constantly reinvent themselves and respond to new needs.
the investors' different portfolios and needs Financial intermediaries bear a large amount of responsibility for both borrowers and lenders. The name "intermediary" implies that these institutions are critical to the economy's operation, and they, along with the monetary authorities, must ensure that credit reaches the poor without harming investors' interests. This is one of the most significant issues they face.
FAQs on Types of Intermediaries
1. What is the Significance of Intermediaries?
The intermediaries enable the exchange of information and facilitate transactions between two parties effectively. They allow the exchange without any prominent loss in the process, which makes them an integral part of any system, where they are present.
2. What are the Types of Intermediaries?
Based on the meaning of Intermediaries, there are primarily four categories of intermediaries. These are brokers, wholesalers, retailers, and distributors.
3. What is the Primary Function of an Intermediary?
An intermediary is vested with the role of acting as a connecting link between two parties.
4. Why is it critical for managers to grasp the concept of intermediaries?
Following are the reasons that makes it critical for managers to grasp the concept of intermediaries:
Information: One of the most important functions of marketing intermediaries is to provide meaningful information about market forces and actors to management and marketing research teams.
Promotion: They also inform clients about the company's new products and services.
5. What variables influence the selection of intermediaries?
Consumer habits, product features, market factors, and company factors are the four most essential elements that influence a firm's choice of marketing intermediaries.
6. What are the functions of intermediaries?
Suppliers of raw materials and components, transportation, shipping, and distribution firms, landlords and store owners, online marketplaces, internet service providers, search engines and advertising networks, websites, and credit card companies are all examples of intermediaries.
7. What are marketing intermediates' primary objectives?
Intermediaries in marketing work to promote a product through various marketing channels, which helps to establish customer relationships and, as a result, brand loyalty and recognition. The success or failure of a product is influenced by the establishment of a marketing plan, promotion, and packaging that insures return buyers.
