TOI Full Form

The TOP full form, Times of India is an English language daily newspaper and digital news media owned and operated by the Times Group. It is the largest selling daily English newspaper in the world and the third-largest selling newspaper in India. It is the second-oldest Indian English newspaper still in circulation, with its first edition published in 1838.

The rank of the Times of India stood at the 88th position. It was India's most trusted brand. However, in 2017, the newspaper was ranked 355th.

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A Brief History of Times of India 

The first edition of Times of India was published on November 3, 1838, as The Bombay Times and Journal of Commerce. The newspaper was first published on Wednesdays and Saturdays under the guidance of a Maharashtrian social reformer named Raobahadur Narayan Dinanath Velkar and contains news from Britain and the World. Also, it consists of news from the Indian Subcontinent. The first editor of Times of India was J.E.Brennan. In 18550, the newspaper soon began to publish new editions.

In 1861, editor Robert Knight changed the name from Bombay Times and Standard to the Times of India. In 19 century, the Times of India employed more than 800 people and had a conceivable circulation in both India and Europe.

Features of Times of India

• The Times of India is identified as the banner of India; opinion-forming instruments for India and Indians.

• The TOI full form, Times of India is not only India’s largest selling English language daily newspaper but also the leading English newspaper in the World.

• It attracts a daily circulation of almost about 22 lakh copies.

• It is the largest selling English daily in the world and the third-largest selling newspaper in India by circulation.

Times of India Mission 

“To be India's leading provider of News, by offering reliable, on-time, and multidimensional news to the public. Aims to be the first paper the reader reads today and every day, by delivering a high standard of news consistently”.

Times of India Vision

Aims to deliver impressive content and creative solutions to enrich lives, enabling people to know more, do more, and live energized.

Times of India Core Values

• Commitment to Truth.

• Commitment to Readers..

• Commitment to both Viewers and Listeners.

• Excellence.

• Quality Assurance.

Times of India Rivals/Competitors

The top 3 competitors of Times of India are:

• The Hindu.

• Hindustan Times.

• The Indian Express.

Times of India SWOT Analysis

Strength 

• World’s leading newspaper.

• Strong brand image.

• Launches excellent campaigns.

• Daily English Newspaper with affluent expansion.

• Strong support from the Times Group.

• First-rate printing machine- Geoman Gross.

• The TOI printing machine prints 110,00 copies per hour.

Weakness

• Less information on the stock market.

• Circulation gets delayed in small cities.

• Lack in covering useful information for competitive students.

• Limited distribution channels in small cities.

• Combative Pictures.

Opportunity

• Has limited presence in Southern India in comparison to the rest of India.

• Large opportunities in regional language space.

• Customized newspaper edition.

• Better usage and interaction with online editions, and the mobile application sector.

Threats

• Intense competition from competitors.

• Competitors- The Hindus, Hindustan Time, Indian Express.

• Enhancing digital media growth.

• Changing economic conditions because an increase in the rate of dollars in comparison to rupees means an increase in production cost.

Editions and Publications

The media group Bennett, Coleman & Co. Ltd published The Times of India (TOI).  The TOI along with its other group of companies, known as The Times Group, also published the following newspapers:

• Ahmedabad Mirror, 

• Bangalore Mirror,

• Mumbai Mirror, 

• Pune Mirror;

• Economic Times; 

• ET Panache (Mumbai, Delhi and Bangalore on Monday to Friday) 

• Times of India ET Panache (Pune and Chennai on every Saturday); 

• Ei Samay, (a Bengali daily); 

• Maharashtra Times, (a Marathi daily); 

• Navbharat Times, (a Hindi daily)

The Times of India has its editions in major cities such as Agra, Aurangabad, Ahmedabad, Bhopal, Belgaum, Coimbatore, Chennai, Mysore, Meerut, Nagpur, Shimla, Surat, Nashik, Navi Mumbai. Pune, Raipur, Indire, Jabalpur, Noida, Panaji, Patna, Rajkot, Ranchi, Shimla,  Vadodara, Varannasi, Vijayawada, Visakhapatnam,etc.