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The relative order of esterification of alcohols is:
A. $1 < 2 < 3$
B. $1 > 2 > 3$
C. $1 > 3 > 2$
D. $1 < 3 < 2$

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Answer
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Hint: Ester can be formed by the reaction between acid and alcohol. Reactivity of the alcohols depends upon the \[C - OH\] bond breaking energy. Weaker the \[C - OH\] bond higher will be the reactivity and vice-versa.

Complete step by step answer:
Esterification is a reaction between carboxylic acid and alcohol to produce ester. In this reaction elimination of \[{H_2}O\] molecules takes place. This reaction can be acid catalyzed or base catalyzed. Neutral condition esterification can also be done. The reaction mechanisms are shown below.
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In this reaction reactivity of the alcohols depends upon the \[C - OH\] bond stability. Lower the bond strength higher will be the tendency of esterification reaction. \[C - OH\] bond strength depends upon the inductive effect of the alkyl group. Higher the +I effect of the alkyl group higher will be the bond strength of \[C - OH\] bond, therefore lower will be the esterification tendency.
The +I effect order of the alkyl group is, tertiary group> secondary group > primary group.
Therefore, bond strength order of the \[C - OH\] bond,
tertiary alcohol> secondary alcohol> primary alcohol.

So, the correct option is B.

Note:
Esterification order depends upon the \[C - OH\] bond stability of alcohols. Higher the positive inductive effect of the alkyl group higher the bond strength of \[C - OH\] bond. The order of esterification of alcohols is also because of the increase of steric hindrance from primary to tertiary alcohols. Due to steric hindrance esterification reaction tendency decreases.