BMW Full Form

BMW full form Bayerische Motoren Werk AG is a multinational corporation that produces motorcycles and luxury vehicles. The BMW company was established in 1916 as a manufacturer of aircraft which the company produced from 1917 to 1918 and again from 1933 to 1945.

BMW automobiles are marketed under the brand name BMW Mini and Rolls-Royce and BMW motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW produced 2,279,605 motorcycles and emerged as the world's fourteenth largest producer of motor vehicles.

What is the Full Form of  BMW?

The BMW full form name is Bayerische Motoren Werk AG.

BMW Long Form and Headquarter

BMW headquarters is located in Munich and the company produces motorcycles in China, India, Brazil, Germany, Mexico, South Africa, Netherlands, United States and the United Kingdom. 

BMW Logo

The circular blue and white BMW logo evolved from the circular Rapp Motorenwerke which highlighted a black ring displaying the company name along with the company logo, on a plinth a horse head couped. 

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The present iteration of the BMW logo was introduced in 2020, removing 3-d effects that had been used in the rendering of the logo, and also removing the black outline encircling the rondel.  This new logo will be used in the BMW branding but will not be used in vehicles.

(image will be uploaded soon)Logo Used For Publicity Since 2020

BMW Branding

The company name BMW is an abbreviation of Bayerische Motoren Werke AG. The BMW long form Bayerische Motoren Werke is incorrect in German compound words as it should not contain space. This is why the BMW grammatically correct form (Bayerische Motorenwerke) has been used in different publications and advertising in the past. Bayerische Motorenwerke transforms into the English language as Bavarian Motor Works. 

The term Beemer, Bimer, and Bee-em are sometimes used as slangs for BMW in the English language and are sometimes used interchangeably for motorcycles and cars. 

BMW Slogan

The BMW company slogan “The Ultimate Driving Machine” was first used in North America in 1974. In 2010, this long-standing campaign logo was mostly replaced by the campaign intended to make the brand more friendly and to better attract women “ Joy”. By 2012, the BMW slogan returned to “The Ultimate Diving Machine”.

BMW Motorcycles

After World War I, BMW began the production of motorcycle engines and then motorcycles. The BMW motorcycle brand is now known as BMW Motorrad. The first company’s successful motorcycle after the failed Helios and Flink was the  R32 introduced in 1923. This motorcycle had a boxer twin engine in which the cylinder projects into the air flow from each side of the machine. 

The entire BMW production, since 1969, has been located at the company’s Berlin-Spandau factory.

BMW produced an R75 motorcycle during the second world war with a motor-driven sidecar attached, combined with a locked differential. This made the vehicle easier to ride off-road. 

The new K1200S Sports bike was introduced in 2004 which marked a departure for BMW. This sports bike had an engine producing 125 k W (168 hp). This model is lighter than the K series model launched by BMW in 1982.

BMW Automobiles:

The present BMW model line of X Series SUVs and crossovers are:

• X1(F 48)

• X2 (F 39)

• X3 (G01)

• X4 (G02)

• X5 (G 5)

• X6 (G 6)

• X7 (G 7)

The  present model line of Z Series two-door roadsters is the Z4 ( model code G29)

BMW M Model

The BMW M GmbH subsidiary (also called BMW Motorsport GmbH until 1993) has had high-performance versions of different BMW models since 1978.

• M2 two-door coupe

• M3 four-door Sedan 

• M4 two-door coupe/ convertible

• M5 four-door Sedan

• M8 two-door coupe/ convertible/ four-door Sedan

• X3 M five-door compact Sedan

• X4 M five-door coupe styles compact Sedan

• X5 M five-door SUV

• X6 M five-door coupe-style SUV

The letter M is often used in the marketing of BMWs regular models. For example, the F20 M140i model, the G11 M760Li models and various optional extras called "M Sport", " M Performance" or similar.

BMW Motorsport

BMW has a long record of motorsport activities including:

• Touring cars

• Formula one

• Isle of Man TT or Tourist Trophy

• Formula Two

• Formula E

• American Le Mans Series

• Dakar Rally

• Formula BMW- A junior racing Formula category

• Endurance racing such as Spa 24 hours, 24 hours of Lee Mans, 24 hours Nurburgring and 24 hours Daytona.

BMW India

In 2006, BMW India was established as a sales subsidiary with a head office located in Gurugram.

In 2007, a BMW complete knock-down assembly plant was established in Chennai, assembling Indian Markets with 3 series, 5 series,  7 series, X1, X3, X5, Mini countryman and motorcycle models. The 20 million Euro plant aims to produce 1700 cars per year.