PVR Meaning
PVR has many full forms. In British English, PVR can be an abbreviation for Personalized Video Recorder, this is a device for recording and replaying any television programs and any films. It uses a hard disk and not videocassettes or DVDs and it has various computer functions. PVR can also be Pulmonary Vascular Resistance, it can be Priya Village Roadshow. In this context, PVR means Priya Village RoadShow.
In this content, we will talk about PVR as in Priya Village Roadshow. We will know its origin and its landmarks in India.
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What is The Full Form of PVR?
PVR stands for Priya Village Roadshow. PVR (Full name or long-form as Priya Village Roadshow) is one of the largest multiplex cinema chains in our county, India. PVR was the first company that introduced us to the concept of multiplexes in India in the year 1997. The concept introduced by PVR was a revolutionary concept that has changed the total experience of watching cinemas through the digital screens, high-class seating, and even with the great Dolby Digital Audio System.
The company got its origin as Priya Cinema. This is located in Vasant Vihar in South Delhi. The current established owner is Ajay Bijli. Previously his father owned the company, later Ajay Bijli made it a joint venture of Priya Exhibitors Private Limited and with the Village Roadshow Limited which was established in the year 1995.
Headquarter
The headquarters of PVR is in Gurgaon. The address of the headquarter is Block A, 4th Floor, Building No. 9 DLF of Cyber City, Phase II Gurgaon, Haryana.
Location
PVR has a strong presence in all major cities of India like Delhi, Mumbai, Chennai, Indore, Bengaluru, Ahmedabad, Chandigarh, Bhopal, Ujjain, Kolkata, Lucknow, etc. PVR is located in 102 cities in India and it is growing each day.
PVR Cinemas
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PVR Cinemas is a film-based entertainment company that originated in India. The company started its industry as a joint venture, it had an agreement between the Priya Exhibitors of Private Limited and the Village Roadshow Limited in the year 1995 with a ratio of 60:40 as in shares. The industry began operating commercially in the year 1997, in the month of June. The company’s founder was Ajay Bijli, presently he is the chairman and also the managing director of the PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli acts as the Joint Managing Director of PVR Ltd. The company even operates as a proactive CSR wing under PVR. The first-ever PVR Gold Screen was introduced in Forum Mall in Bangalore.
PVR Playhouse
The concept behind PVR Playhouse was to give the kids in India space where they can watch movies that engaged them in the way they wanted themselves to be. The PVR Playhouse was aimed for the 3- to 12-year-olds, also the Playhouse included a very special 49-seater type movie with an auditorium that showcases children's movies and other animated content. This format of watching the PVR Playhouse is available only in Delhi, Chennai, Mumbai, and Hyderabad.
PVR 4DX
PVR's 4DX is the second cinema chain established in India. It introduced the 4DX in the country after the Cinepolis. PVR has already signed a 22-theatre agreement with the 4DX which happens to be the largest in the country out of which 18 are open.
One each is open in Pune, Ahmedabad, Chandigarh, Surat, and Indore, while four in Bangalore, five in NCR, and two others in Mumbai, Hyderabad. There are three more coming up by end of the year in Ludhiana, Pune, Lucknow, and Kolkata. 4Dx has the movie effects like the Air, Wind, Water, Lightning, Snow, Smoke, Rain, Scent, Fog and mainly the Seat Shaking effect which makes you feel like a part of the movie which is being watched in the theatre.
The PVR Group
Ajay Bijli is the founder of PVR Group who started his business journey at the age of 22. He joined his father’s transport business, Amritsar Transport Company in the year 1988. Honestly, Bijli was never so interested in the transport business, and hence after he got married in the year 1990, he spoke to his father about doing something of his own.
Initially, apart from the transport business, Bijli decided to concentrate on Priya Cinemas (which was originally called Priya Love Vikas Cinema). This was acquired by his father in 1978. This property had lost its own reputation and grounded itself to rivalry instead as it was unable to launch good popular movies.
Ajay entered this scenario when he started the cinema’s turnaround by only targeting a niche audience, who played Hollywood movies and he refurbished the interiors. Bijli took good inspiration and ideas from Sterling Cinema Mumbai, after which he renovated Priya by installing a Dolby Sound System, which added life and colour to the grey interiors, also by renovating the toilets and providing a standard uniform to the staff his industry started to beam. Luckily, in those times coinciding with these changes, the Indian government partially liberalized the movie ticket prices as well, this propelled further Priya’s quick ascent.
The first-ever multiplex in India
After Bijli’s father passed away in the year 1992, Ajay juggled between the family’s transport business in the daytime and Priya Cinemas along with his wife’s help at night time. A devastating fire broke at the transport business facility, this incident pushed him to choose between the transport business and cinema business, he picked the latter one. Priya gradually then became a hub where people started to meet in the city (that is in Delhi). With the people meeting there it also successfully attracted many rich income outlets like McDonald’s, Archie’s, and Narula.
Other amazing facts
PVR Cinemas was originally named Priya Cinema of South Delhi.
This cinema was named after Priya Jaisinghani. This was bought by Ajay Bijli's father in 1978.
In 1988, Bijli took the running of the cinema hall, which was later revamped in the year 1990, and its success story led to the large industry PVR Cinemas.
ICICI Ventures in 2003 had invested ₹40 crores in the PVR when Priya Village Roadshow decided to pull out of the partnership.
In the year 2012, the Kanakia group owned Cinemax, which was bought by Cine Hospitality Private Ltd. This was a subsidiary of PVR Cinemas for ₹395 crores (which was US$55 million in dollar term), this made PVR the largest cinema chain in India.
DLF group owned the DT Cinemas, and in May 2016 this was later bought by PVR Cinemas for ₹433 crores (that is US$61 million).
Recently PVR Cinemas made its venture into a new cinema concept called the Super plex in the city Noida.
This newer concept has 15 screens with IMAX, Gold Class, 4DX, a playhouse, and auditoriums. PVR Cinemas has invested a total of ₹48 crores in this new venture.
In the year 2007, PVR's first "Gold Screen" was launched in Indore.
PVR Cinemas in association with HP India has launched Asia's very first Virtual Reality (VR) Lounge, this happened quite recently
In August 2019, PVR Cinemas crossed 800 screens milestone count in our nation India.
FAQs on PVR Full Form
Q1. What is Dolby Used For?
Ans. Dolby is actually an audio compression technology. The system takes to sound like the movie soundtracks, which is designed for vast and huge cinema rooms, they have styled speakers which compresses it for our own viewing pleasure at home. Dolby audio sound quality is a landmark to the advance in technology, it does this without compromising the sound quality.
Q2. What is a 4DX seat?
Ans. 4DX is an art film technology which is developed by the CJ 4DPLEX that delivers an immersive and impressive multi-sensory cinematic experience. 4DX feature incorporates on-screen visuals with a synchronized motion seat in an environmental effect like water, wind, fog, snow, scent. and more to enhance and intensify the action that is happening on screen.
Q3. What Do You Mean by Niche Audience?
Ans. A niche audience has a very specific kind of interest. They are the focussed subgroup of the broader market's target audience. The niche audience has a particular group of needs, which can only be met by a targeted product or by a specific service.
